Esther Phang

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42ND SSEAYP 2015 - SINGAPORE CONTINGENT

I was one of the youth ambassadors from Singapore for the Ship for South East Asia and the Japanese Youth Programme (SSEAYP) in 2015.

I was the Corporate Communication Head for the contingent. I had to head the sponsorship, branding and attire.

I designed the Singapore contingent’s logo. It consists of a boat, which represented Nippon Maru. Each participant was represented by each window. Singapore was celebrating its 50th year birthday, we included the SG50 logo. The boat looks as if it is cruising towards the sun. In general, the sun represents new beginnings. All of us were heading towards new adventures during the programme.

Together with my team, we came up with the name cards’ concept. We wish to showcase the country and the vibrancy of each youth.