LALISA MV - Let's Look at Colours!
I have been talking about colours in my last few posts. Let's watch one of the latest music videos - LALISA. This MV is by far one of the best music videos that I have watched this year. And, also because I love Lisa! Before we begin to talk about the colours, let's watch the music video.
For the first 15 seconds of the video, the music video showcased the BLACKPINK branding. It's flashes of the black and white scenes and coloured scenes. In the coloured scenes, the flashing light is pink.
Sometimes, you can include your corporate colours in your brand subtly. It doesn't necessarily have to be in your audience's face.
Source: BLACKPINK YouTube
Who says having too many colours in a scene can be too jarring?
In the next scene, they use the same colour palette in the set - from the outfit, lights to the signages. Although the overall scene is slightly colourful, it is still pleasing to the eyes.
Source: BLACKPINK YouTube
The scenes are mainly in cool tones. Cool tones tend to give off a cooler vibe.
Source: BLACKPINK YouTube
This scene is not as simple as you think. If you have studied the colour palette, you would know that the complementary colour of blue is orange. The colour-grading in this scene is perfect. KUDOS to the video editor.
Source: BLACKPINK YouTube
In the pole dancing scene, you would notice that the flashing red light. What does flashing red light means? It's a form of an alert. Most importantly, it captures your attention before it drops to the chorus. You can use the same technique if you want to show discount codes.
Source: BLACKPINK YouTube
The gold sparkles blend in well with the sand. It's a smooth transition to the next scene. Moreover, a few seconds before that scene, they started to incorporate yellow into the video. You can use colours as a form of transition in videos too.
Source: BLACKPINK YouTube
Again, the same colour palette for this set. The colour palette used is playful yet sweet at the same time. It reminded me of their "Ice Cream" MV.
Source: BLACKPINK YouTube
For these two scenes, gold is the main colour. It's a monochromatic scene with neutral colours. These scenes are perfect examples of how to use monochromatic schemes. If done correctly, it can be a pleasant surprise.
Source: BLACKPINK YouTube
For the last scene, it's just black and white. I think that the ending was kept simple because the producers can play with the lights and silhouettes (shadows) of both Lisa and the dancers. The producers would like the viewers can focus on the dance (or dance along with the video). It also acts as a hint that this is the last scene. The video started with a bang of colours, and the number of colours used decrease progressively. It's a way to fade out without using a fading effect.
Source: BLACKPINK YouTube
All I have to say is the music video is beautifully crafted. There are also other scenes in the music video that shout "BLACKPINK!" On top of that, if you read the lyrics while watching the MV, they actually match! Hence, this is why I said this is one of the best music videos that I watched this year.
I hope that this article gives you a better idea of how to play with colours. You can apply the same concept to a lot of different projects.
Let me know if you want to see more examples.
x, Esther
I welcome suggestions and collaboration. Feel free to drop me a note at hello.estherp@gmail.com.
