AI — Articles - Esther Phang

Personalisation at Scale – When AI Gets It Right and Wrong

Discover how AI is transforming personalisation in marketing. Learn the benefits, risks, and best practices for creating campaigns that are helpful, relevant, and ethical while enhancing customer engagement and loyalty.

Marketing Articles, MarketingEsther Phang9 November 2025AI, Marketing Articles

Train AI To Write That Hook

Learn how AI is transforming headline creation in digital marketing. Explore the pros, cons, and best practices for A/B testing AI-generated headlines to craft engaging, attention-grabbing content that drives clicks and engagement.

Marketing Articles, MarketingEsther Phang2 November 2025AI, Marketing Articles

Train AI to Speak Like You

Discover how to train AI to write in your unique brand voice. Learn the pros and cons of using AI for tone development, plus get a detailed prompt to help you craft authentic, consistent, and emotionally resonant brand messaging.

Marketing, Marketing ArticlesEsther Phang26 October 2025AI, Marketing Articles

From Prompt to Picture: Quick Storyboarding with AI

Discover how AI is transforming storyboarding, from sketches and sticky notes to instant visual concepts. Learn the pros and cons of using AI for creative storytelling, and try a ready-to-use prompt to generate detailed, human-inspired storyboards.

Marketing, Marketing ArticlesEsther Phang19 October 2025AI, Marketing Articles