Overview of all Marketing Platforms Reviews
Image by Brooke Lark
I had previously reviewed several marketing platforms. I thought that it may be a good idea to provide an overview, so that this would be easier for you to compare. Then, you can choose to use the relevant platforms that suit your needs.
Here’s the summary. You can click on each platform to find out more.
| Is it easy to use? | What is its best function? | When should you use it? | Who should use it? | |
|---|---|---|---|---|
| Canva | Easy | You can easily create your brand's social media aesthetic . | To create marketing materials | Designers, social media managers, influencers, sole propietors who manage their own social media accounts. |
| Facebook Creator | Easy but the interface is slightly unfriendly | You can schedule multi-image Instagram post | To schedule multi-image Instagram post | Individuals who are looking to scheudle their Instagram page, and marketers who are managing Instagram content |
| Hootsuite | Easy | You can manage your personal LinkedIn profile | To manage LinkedIn company page or profile | Sole proprietors who want to manage Facebook page, Instagram and LinkedIn on one platform |
| Later | Easy | You can check the feed preview to see how all the posts look from your profile page | To manage Instagram account, especially if you only post 1 image per post. | Influencers who wish to automate the process. |
| Socialbakers | Slightly complicated | The platform allows you to compare your brands with your competitors. | This is one of the better platforms to manage your digitial marketing campaigns | Marketing agencies or organisations which need to manage a lot of brands |
Here are my favourite platforms. I use these platforms regularly, so I know where their strengths lay. I use all the free plans for all the platforms. Both freelancers and sole-proprietors can consider my approach so that you do not need to spend unnecessarily.
| Personal Favourite | I use this... | |
|---|---|---|
| Canva | ✓ | To design social media posts, powerpoint slides and other materials |
| Facebook Creator | ✓ | To schedule Facebook and Instagram posts |
| Hootsuite | To schedule LinkedIn posts | |
| Later | To schedule Instagram post if I am only posting single-image posts |
I would continue to update this page as and when there is a new review about a platform.
Hope this information helps you to decide which is a better platform for you. :)
x, Esther
Update on: 29 November 2020
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